Greece Tourism Soars, Driven by Strong Visitor Numbers From UK, Italy and Germany

source: travelandtourworld

Greece saw a notable rise in visitor numbers from the UK, Italy, and Germany during June, marking the onset of summer, according to the Bank of Greece’s latest figures. 

The total number of inbound tourists in June 2024 saw an 8.8% increase. The first half of the year also showed a promising growth of 15.5% in tourist arrivals.

Specifically, June brought 705,800 UK visitors to Greece, up by 7.8% from the previous year. German tourists totaled 701,800, reflecting a 2.5% increase, while Italian visitor figures rose by 10.3% to 235,400. 

Travel revenue for June saw a 7.7% increase compared to the previous year, reaching €3.115 billion. For the first half of the year, travel earnings climbed to approximately €6.9 billion, marking a 12.2% rise from the prior year. Despite these gains, the average expenditure per trip saw a decrease of 3.1% over the initial six months and a 1.4% drop in June specifically.

In a detailed look at country-specific earnings, revenue from the United Kingdom surged by 42.5%, reaching €608.9 million. Additionally, earnings from France and Italy showed positive movements, with increases of 1% and 12.9%, resulting in €163.9 million and €144.9 million, respectively.

Data also highlighted the average spending per trip for the year: travelers from the United States spent €847.20, German visitors spent €666.00, Italian tourists spent €545.60, British visitors spent €517.20, and French travelers spent €413.40.

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